Make Poverty Business

Aid worker Simon Berry became frustrated that companies like Coca Cola had excellent distribution mechanisms in developing countries, but it remained difficult to distribute life-saving goods like oral rehydration salts. He founded ColaLife to persuade Coke to use a fraction of their distribution capabilities to get medicines to poor people. A sophisticated new media campaign, including a Facebook Group and blogs, put pressure on Coke and they're now showing interest in cooperating. Click here to support the programme.